Filson Type Specimen

Discovering
Playfulness

The goal was to investigate ways to make the Filson typeface sing, show its proper usage, and appeal to graphic designers and a type-savvy audience.

Back Cover(web).jpg
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3-1(web).jpg
7-1(web).jpg
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Filson is a new geometric sans serif family with versatility in mind. I wanted the design to reflect playful layouts and a blue, pink and yellow color palette.

flison inner 4-1(web).jpg
flison inner 2-1(web).jpg
flison inner 3 (web).jpg

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