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The most effective
Business English Learning

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OBJECTIVE

Most of the office workers are stressed about English, and although the frequency
of English use in the workplace is not high, they are highly evaluated for the
importance of English. I think we need services that provide contextual and step-by-step business English learning content, such as situations where we have to do projects with foreign clients, overseas travel, presentations, interviews for overseas transfers, and various paperwork (Cover Letter, Résumé).

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Start Date

2021.02 ~ 2021.03

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Duration

2 months

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Tools

Figma, Photoshop

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Participation

BACKGROUND

Business English is a matter of survival and future value

According to a recent survey, most of the office workers in Korea are under stress about English and appreciate the importance of English. Unfortunately, many office workers who have lost their motivation and busy work lifeare neglecting their learning.

COMPETITOR 
ANALYSIS

Competitive English Learning App Market

I analyzed the advantages of popular English education app and thought of the idea of proofreading English with native speakers and producing interesting video contents such as movies and mid-levels.

INTERVIEW

Key Interview Questions


- What was the main purpose of your current or recent English study?

- Is there a standard for selecting tutor and English when learning English?

- Were you able to prepare and review efficiently before and after class?

- Do you have a lot of difficulties in writing documents in English or writing
emails
in real work? Have you ever learned this part in English class?

- Do you feel that you need to exchange information with other students and
feedback to check each other's problems like when you are taking offline classes?






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PERSONA

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AFFINITY 
DIAGRAM

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JOURNEY 
MAP

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INSIGHT

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SERVICE 
CONCEPT

Best Business English Learning App for Busy Office People

Through personalization of users, Egloo provides the most appropriate English learning content
and tutor for individuals to help them learn business English efficiently.

TARGET AUDIENCE

Most office workers in their 20s and 30s

(Employees in their 40s will consider the project later when it expands.)

FEATURES

Providing the most relevant content, tutor, and
notification services through personalization of users

People can learn professionally and deeply through tutors similar to 
their occupation group, and the app provides a notification service to 
help people learn English constantly using their wasted time.

Providing interactive services available online

This app offers a study group service designed to break down the limitations 
of online English classes (confidence in English conversation through
 face-to-face classes, communication with students of the same class, and 
various community activities).

UX CONCEPT

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INFORMATION ARCHITECTURE

[Signage Design]

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WIREFRAME

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BRANDING

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The logo is a combination of the English capital letter "E" and the Inui residential space "Igloo".
Egloo implies that people gather inside the igloo to achieve the achievement of learning English together.

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COLOR

It uses the Glassmorphisim style with Color gradient using point color.

TYPEFACE

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The overall Typeface used Noto Sans' Bold and Regular.

DELIVER

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> Easy sign up process through SNS

> Personalize settings to learn more about user

> Recommend the best tutor for user

> Push notifications for learning in little time

> Push notifications for learning in little time

> Community function with 'Study Groups'

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