The most effective
Business English Learning
OBJECTIVE
Most of the office workers are stressed about English, and although the frequency
of English use in the workplace is not high, they are highly evaluated for the
importance of English. I think we need services that provide contextual and step-by-step business English learning content, such as situations where we have to do projects with foreign clients, overseas travel, presentations, interviews for overseas transfers, and various paperwork (Cover Letter, Résumé).
Start Date
2021.02 ~ 2021.03
Duration
2 months
Tools
Figma, Photoshop
Participation
BACKGROUND
Business English is a matter of survival and future value
According to a recent survey, most of the office workers in Korea are under stress about English and appreciate the importance of English. Unfortunately, many office workers who have lost their motivation and busy work lifeare neglecting their learning.
COMPETITOR ANALYSIS
Competitive English Learning App Market
I analyzed the advantages of popular English education app and thought of the idea of proofreading English with native speakers and producing interesting video contents such as movies and mid-levels.
INTERVIEW
Key Interview Questions
- What was the main purpose of your current or recent English study?
- Is there a standard for selecting tutor and English when learning English?
- Were you able to prepare and review efficiently before and after class?
- Do you have a lot of difficulties in writing documents in English or writing
emails
in real work? Have you ever learned this part in English class?
- Do you feel that you need to exchange information with other students and
feedback to check each other's problems like when you are taking offline classes?
PERSONA
AFFINITY DIAGRAM
JOURNEY MAP
INSIGHT
SERVICE CONCEPT
Best Business English Learning App for Busy Office People
Through personalization of users, Egloo provides the most appropriate English learning content
and tutor for individuals to help them learn business English efficiently.
TARGET AUDIENCE
Most office workers in their 20s and 30s
(Employees in their 40s will consider the project later when it expands.)
FEATURES
Providing the most relevant content, tutor, and
notification services through personalization of users
People can learn professionally and deeply through tutors similar to their occupation group, and the app provides a notification service to help people learn English constantly using their wasted time.
Providing interactive services available online
This app offers a study group service designed to break down the limitations of online English classes (confidence in English conversation through face-to-face classes, communication with students of the same class, and various community activities).
UX CONCEPT
INFORMATION ARCHITECTURE
[Signage Design]
WIREFRAME
BRANDING
The logo is a combination of the English capital letter "E" and the Inui residential space "Igloo". Egloo implies that people gather inside the igloo to achieve the achievement of learning English together.
COLOR
It uses the Glassmorphisim style with Color gradient using point color.
TYPEFACE
The overall Typeface used Noto Sans' Bold and Regular.
DELIVER
> Easy sign up process through SNS
> Personalize settings to learn more about user
> Recommend the best tutor for user
> Push notifications for learning in little time
> Push notifications for learning in little time
> Community function with 'Study Groups'
You may also like...