For this project, I rebranded Girl Scouts of America, creating a completely new direction while staying true to the company’s original vision and soul.
Girl Scouts
of America
Helping Girls Win
[Timeline]
[Brand Soul + New Mission Statement]
[Logo Anatomy]
[Typeface + Color Palette]
[Sketches]
[Stationery]
I was psyched to develop a new identity system for GSA that will inspire young women to develop their potential and become adventurous leaders.
[Books]
[New Extensions]
[Wireframing]
[Website]
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