For this project, I rebranded Girl Scouts of America, creating a completely new direction while staying true to the company’s original vision and soul.

Girl Scouts
of America

Helping Girls Win

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[Brand Soul + New Mission Statement]

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[Logo Anatomy]

[Typeface + Color Palette]



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I was psyched to develop a new identity system for GSA that will  inspire young women to develop their potential and become adventurous leaders.

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[New Extensions]




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