
For this project, I rebranded Girl Scouts of America, creating a completely new direction while staying true to the company’s original vision and soul.
Girl Scouts
of America
Helping Girls Win


[Timeline]
[Brand Soul + New Mission Statement]

[Logo Anatomy]




[Typeface + Color Palette]
[Sketches]


[Stationery]

I was psyched to develop a new identity system for GSA that will inspire young women to develop their potential and become adventurous leaders.

[Books]

[New Extensions]



[Wireframing]


[Website]
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